Drive Engagements with QR Code Campaign Dates for Marketing Agencies

How often have you been caught in the maze of managing multiple marketing campaigns, only to face inquiries about those long-concluded, or worse, expired ones? Moreover, it’s a common headache for marketing agencies, leading to client frustration and a dent in trust. 

We understand these challenges, and in response to feedback from top marketing agencies worldwide, we developed the “Campaign Start and End Dates” feature. This innovative tool is setting new standards for campaign management by ensuring your offerings are timely and relevant.

Whether you’re crafting offers, handling event logistics, or launching special edition products, this feature promises to revolutionize your strategy.

This article will explore how to leverage this feature to its fullest potential and keep your campaigns sharp and successful.

What is the Campaign Start and End Date?

The “campaign start and end dates” is a new feature introduced by QRCodeChimp across its QR code solutions. This functionality transforms your QR code into a time-sensitive tool, poised to become the secret weapon of your marketing campaigns.

This feature lets you set a specific timeframe for your QR code’s activity. The QR codes are active only during the set dates. Before the start date or after the end, the QR code takes a little nap, becoming inactive and ensuring only the timely engagements you planned for.

Use cases 

Whether it’s a boutique agency aiming to promote an exclusive art exhibition or an MNC setting up a global product launch, timed QR codes can be the secret weapon in any marketer’s arsenal. From event-based activations to seasonal sales, the possibilities are as varied as the industries that can benefit from them.

Create and run offers

Imagine rolling out a Black Friday sale with a twist: customers only have access to deals when they scan the QR code within a 24-hour window. Set a start and end date, and relax. After the campaign, customers cannot engage with the campaign QR code, saving both customers and your time. 

Events (Registration, Ticketing)

The QR code with a campaign date is a game-changer for event organizers. Set a code to become active just as the early bird registration opens and deactivate it after the time ends. It streamlines the process and reduces your workload. 

Did you know? QRCodeChimp has an “Event solution” to streamline your events smoothly. You can create perfect landing pages for your events, promote them across channels, and increase participation. Next time you consider an event for your marketing needs, try an event QR code and see how it can attract more people. 

Special edition products/services

Limited edition products deserve a marketing strategy that matches their exclusivity. With timed QR codes, brands can offer a special purchase window to their most loyal customers. Additionally, you are adding a layer of VIP treatment to their product launches. 

You can attach your QR code to your e-mail marketing or social media campaigns. The campaign start and end date feature prompts customers to engage with your campaign on time.  

Building and maintaining customer relationships

Beyond one-off campaigns, time-sensitive QR codes can help nurture long-term customer relationships. Engage users with regular updates and rewards for scanning at certain times, and ensure your audience is active and receptive to your campaigns.

Additionally, your customers won’t be left filing on outdated campaigns such as expired offers or coupons. This ensures your business maintains a reputation for reliability, fostering a trustworthy and enduring connection with your clientele.

Prevent data overload

Data is useful to your business or marketing agency. However, it will not be very useful if it is overloaded.  Segment your data based on specific campaign dates to prevent data overload. This targeted approach allows for more efficient data analysis and more strategic planning for future campaigns.

QR codes enable you to gather first-party data for your business or marketing initiatives. By collecting pertinent information during targeted campaigns, such as offers or special services, you obtain valuable data that can be utilized for future campaigns and business requirements. 

Resell digital business cards for a period and earn 

Marketing agencies and agents such as yourself can create and resell digital business cards to clients. With the new feature of setting “campaign start and end dates,” you now have the opportunity to streamline an extra service and optimize revenue.

This functionality allows you to designate a specific duration for each digital business card you produce. For instance, by setting the validity of a digital business card for one year, the card will automatically become inactive after that period. You can then offer a reactivation service for a fee, which your customers can pay directly to you. Similarly, you can offer digital business cards at a slightly higher price for lifetime access, bypassing the need to set any campaign dates.

Measuring campaign success

Setting start and end dates can sharpen your campaign performance analysis. By assigning these dates to your QR codes, you can monitor specific engagements meticulously. 

You can track key indicators such as scan counts, conversion rates, and interaction timings to evaluate the success of your campaign and adjust your upcoming marketing strategies. Refer to our comprehensive guide on QR code analytics for a deeper understanding of how to analyze QR code data.

How to set Campaign Start and End Date on QR codes

Setting campaign start and end dates on your QR codes is easy. Follow the steps below to set the QR code campaign start and end dates. 

Step-1 

Go to “Dashboard” and locate the QR code for which you intend to set “Campaign Start and End Dates”.

Note: If you are new to QRCodeChimp. Make an account in QRCodeChimp by clicking on Sign up, and create your QR code to set the campaign start and end date.

Step- 2

Click on “view details” of your QR code for which you intend to set campaign start and end dates. After clicking, a new page will open. 

Step-3

Input your chosen dates in “Campaign Start Date” and “Campaign End Date”. For instance, if your campaign begins on 30th March 2024, select this date under “Campaign Start Date.” If it concludes on 12th April 2024, select 12th April 2024 as your “Campaign End Date”.

You’ve successfully assigned campaign dates to your QR code. You are now ready to distribute your QR code, complete with its campaign dates, to meet your marketing objectives.

Conclusion

Innovative tools are needed for the success of your marketing campaigns. Campaign Start and End date feature from QRCodeChimp will drive more engagement, streamline operations, and enhance customer experiences.

For marketing professionals and agencies, the ability to set start and end dates for QR code campaigns represents a transformative approach to engagement. It allows for precise targeting, reduces the use of expired campaigns, and provides a fresh perspective on measuring campaign success through detailed analytics. The applications are broad, from exclusive offers and event ticketing to special edition launches and building enduring customer relationships.

Frequently asked questions