How Can QR Codes Connect Offline and Online Marketing?

No matter how digital our everyday activities become, paper and other physical mediums can never be extinct. There will always be billboards, newspapers, magazines, coffee table books, and signage in public places. Many avid readers who purchased a Kindle went back to reading paper books. However, the aesthetics and romanticism around offline material should in no way reduce their effectiveness. Physical mediums can always be more engaging and actionable with smart technology like QR codes. Online QR code generator/s solve a myriad of problems, but the most important out of all is bridging the gap between offline and online marketing material.

In addition to being a unique tool to merge offline and digital collaterals, QR codes can also be a great way to hit two nails with one strike. Meaning, a billboard may advertise one thing, while the QR code on it, when scanned, can take the user to a different call to action. QR codes can either extend with an action resulting in a direct sale on the same theme or have a slightly different call to action from the message given on the offline material. For instance, a billboard at a metro station has a general message regarding a sustainable solution for menstruators, and the QR code on billboard has the link to purchase eco-friendly sanitary products by the advertising brand.

Other ways in which Online QR Code Generator can make marketing effective are:

Discount Coupons and Other Offers

The Point of Sale at the store counter, a pamphlet, a standee at an exhibition or a magazine can have QR code for coupons, resulting in a direct sale.

Business Information

Business cards with QR codes directing the user to your website at an exhibition, conference or networking meet can be an excellent tool for higher online traction and new sales. QR code generators can help add a relevant short description or call to action with the code.

Mobile Application

If your product is a mobile app and you are attending a technology event, you should, by all means, have a QR code for app download and show a demo. The QR code can be on your business card, a brochure, a standee at your stall, or the stage backdrop if you are a sponsor.

Contests and Giveaways

Contests and rewards are an exciting way to increase customer engagement on your social media accounts. It also increases the number of followers sharing your posts with friends and family to win a contest. For example, Instagram giveaways often have influencers asking their followers to tag a certain number of people while promoting your brand’s product. The online QR Code generator can customize your QR codes with fun images for engaging customers.

Reviews and Feedback

Reviews by existing customers are very important for potential customers as the information shared through reviews is unique and comes from personal experience. Review information can have observations that were probably never imagined by the business and are helpful in conversion. Using QR codes for reviews on product packaging, social media, or other offline material can help increase business revenue.

Social Media Engagement

The hospitality industry can use QR codes for social media engagement, so more people know about the cafe, restaurant, hotel or resort. 

Sharing Content

Creating awareness or simply entertaining is a smart way to increase engagement as well as build brand identity. Videos that are informative and helpful beyond directly selling a product builds trust and credibility. Most often, such brands end up converting the audience into consumers because education pays! Sharing such content, however, should be intuitive, and online QR code generator do just that. 

Reward Programs

Physical stores can find it challenging to have customers log on to their website to join their reward program. QR code generator can come in handy to increase the number of people joining reward programs through various mediums like a restaurant table menu, in-store branding, paper invoices, packaging, etc.

However, it is essential to create unique QR codes to help your customers quickly identify and distinguish your brand’s identity. You can choose the colour and logo of your brand or a shape similar to your product for such marketing campaigns. QR Code Maker has the widest selection of shapes and easiest ways to insert an image inside your QR code.

Create Your QR Codes Now!