QR codes are the best tools to get users from offline to online. You may use them to direct your audience to your e-commerce website, increase social media followers, boost app downloads, promote your event, collect customer feedback, or share your contact details with prospects.
No matter what your end goal is, you can only achieve it when your audiences scan your QR codes. Hence, you must pay attention while designing and placing your QR codes to attract maximum users.
This article explores some tried and tested tips on how to get the most people to scan your QR code. Let’s dive in.
Best practices and tips to boost QR code scans
QR codes are extensively used for various marketing purposes. However, some perform better than others due to wrong design, placement, and other factors. Here are some recommendations that will help you boost your QR code scans:
Clear call to action
Even the perfectly designed QR code will go unnoticed without a clear call to action (CTA). It gives users a clear idea of why they must scan and what they would get in return.
Use strong CTA prompts to encourage more scanning, such as ‘Scan to learn more’, ‘Scan for discounts’, ‘Scan to download the app or sign up’, etc.
Tips: Keep the CTA short and simple to lead more people to scan.
Use attractive QR code shapes
QR codes are most commonly used as black and white squares. If you plan to use square QR codes, your code may be easy to miss. Shaped QR codes with a blend of colors stand out and effortlessly attract your target audience’s attention. For example, if you wish to incentivize your loyal customers, you may use a gift-shaped or a pin-shaped QR code to share your business location through your pamphlet.
Use brand logo
A good design alone is not enough to make the QR code stand out and attract users. Integrating your brand logo into the code enhances visual appeal and boosts users’ confidence about its authenticity. QR codes help you maintain consistency across your marketing materials while making your logo more recognizable, thus strengthening brand identity and customer engagement.
Tips: Focus on brand identity. Maintain consistency in color scheme to build a strong brand identity.
Learn more: Tutorial: How to Create QR Codes with Logo
Use stickers
Stickers act as a border for your QR code. They go hand in hand with shapes and CTA to increase the desirability of scanning the QR codes. Stickers beautify your QR codes further and provide an attractive way to add call-to-action text around your QR code. You should also explore various sticker shapes to convey the purpose. For example, if you are designing a QR code for a cafe, your sticker could be of a mug shape, or you could use a download sign sticker for an app download QR code.
Placement and positioning
Using the correct QR code size and placing them strategically can attract more scans. The codes should be placed where they can be instantly seen and easily scannable from a reasonable distance.
Learn more: Know the Perfect Placement of Your QR Codes
Incentivization
Customers are likely to scan the QR code more if they know the benefits beforehand. So you should consider incentivizing your users to increase QR code scans. Incentives could be in the form of some offers, loyalty points, or free eBook downloads, and users need to scan the QR code to avail of the benefits.
Use high-quality QR code image
Ensure your QR codes are high-quality to facilitate easy scanning. Avoid any blurriness and use the high-resolution size to download the code. Finally, pay attention to the print quality. A well-defined QR code not only improves the scanning experience but also improves your brand image.
Post scan experience
A poor post-scan experience may also deter QR code scans. If your codes link to a landing page, ensure the page is mobile-friendly. A well-designed page helps attract more people, while the opposite deters them from rescanning the QR code.
Conclusion
Getting a well-designed QR code is never enough to get more scans. Use a strong CTA, embed your brand logo, incentivize, and place it in the right location and size to ensure maximum scan on your QR codes. Contact us to know more about how to design the best-performing QR codes for your marketing campaigns.
Frequently asked question
What are some less obvious but effective places to put QR codes?
Use the codes in receipts, email signatures, packaging, or digital billboards where your target audience can easily interact with you.
How to use QR codes for a more engaging and interactive experience for my audience?
Link the QR codes to interactive content like polls, quizzes, or contests with rewards. Also, use the codes for discount offers.
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