How to Increase User Participation Using QR Codes on Tickets

If we told you that you could store your upcoming fashion show’s minute details within the thin lines of barcodes a decade ago, you probably would have laughed at us. But now, this is possible with a simple, static QR Code on your ticket. There are plenty of reasons why you should use QR codes on tickets to support your event.

To know the reasons read on and then use QR Code Chimp to generate a custom QR code to make your tickets interactive. 

What Are QR Codes?

QR Codes (Quick Response) are two-dimensional, modernized bar codes that stand true to their meaning. They are a set of blocks containing black and white areas that work as white noises. However, unlike traditional barcodes, you can use QR Codes beyond reading product information. They act as a link to connect the physical world and the digital world and bring your customers and you closer. Today, you can find  QR Codes in Magazines, Text Books, StoreFront Displays, Mobile Apps, and even on apparel. 

QR Codes primarily use two things – the smartphone and the device’s camera. Today, we turn to our phones for every little thing for quick information. This brings us to the fact that your events can use the practical applications of QR codes and streamline the entire process. 

How You Can Use QR Codes in Events

Every event comes with some kind of ticketing system. Tickets play quite a few key roles in adding an extra dimension to your event, including counting the number of participants that are most likely to arrive, providing viewers additional information that quickly skips their mind, such as the date and time, and offering additional perks, such as promotional discounts, food coupons, itinerary, etc. 

A ticket can be designed in endless ways to make it look attractive and informative. But QR Codes are something we usually don’t consider placing on tickets. But we should as QR codes can make a traditional paper ticket more functional and interactive.

Nowadays, most event tickets come with an electronic validation system that scans the identities of attendees before gaining admission. However, you can place a lot of information within the tight space of a ticket using QR codes.

With Ticket QR Codes, you can store such information elsewhere and free up space for other attractive elements – such as branding stuff and marketing creatives.

Well, if this doesn’t change the dynamics of event tickets, here’s more – the scannable QR Codes (almost all smartphones today have inbuilt QR Code Scanners, so no worries there) can let you or any other event organizer or promotor streamline ticket selling and admission process. In fact, the code has even made ticketing paperless. Just scan the code and find everything on your smartphone – right from movie tickets to train passes to travel itineraries. 

Smart ways to use QR Codes on tickets

You can apply the applications of QR codes on tickets in several creative ways. Since this is a new area to explore, let’s give you a head start:

Invite to join events and your social media

If you want your attendees to follow the development of your event, such as what more they can expect, who is going to come, and who is not, including showing them what’s going behind the scenes, you can add a Social Media QR Code to your tickets. This could be a great choice when planning for a musical event, a fashion show, a food festival, or a contest. When the participant scans the code on their mobile device, the QR code can direct them to your Facebook or Instagram page created for the event.

Provide itinerary about a show, event, or tour

This could be very useful if your ticket is part of a bigger event, such as a 3 days-4 Nights New Year Festival in Goa or Bali. It could be difficult for the guests to carry booklets of itineraries everywhere. Instead, you can place a scannable QR Code on the entry ticket containing detailed information about each day’s schedule, including information about various venues, getting there, and transport provision, food, and time. In fact, you can change or modify the link from your end without re-printing a new QR Code. 

Integrate experience and tickets

You can offer an all-new way for attendees to share their experiences from an event. Let’s take the above New Year Musical Festival in Bali as an example – you include each ticket with a code and allow guests to instantly share experiences in the form of live videos, video posts, and images of the events unfolding at the fest.

QR Codes for lottery tickets

The winner of the lottery tickets hardly comes to know that they have won at the right time because of the complex announcement process. But if you add a scannable QR Code to your ticket, you can streamline the process by allowing players to find out the results on the linked URL provided in the code by themselves on time. 

Rewarding customers with something more

QR codes can act as an enticer for customers to buy more tickets in the future. You can share loyalty rewards through QR codes, such as coupons from popular brands, discount vouchers on your website, surprise gifts for lucky winners, and more goodies, which will leave a happy smile on your loyal customers’ faces. 

Conclusion

Whatever you are promoting, be it a music festival or a local food truck event. If you want to streamline the admittance process and provide attendees something more to look forward to in the future, buy an affordable code from QR Code Chimp for your tickets and run a fabulous show.