Communicating well with your audience is the key to building trust, generating sales, and building loyalty. But the shrinking attention spans and accelerating digitization have hampered brands’ ability to engage their audience, especially if the audience is offline. 

Here’s where QR codes can help. 

Let’s delve into a quick guide to using QR codes to communicate effectively with your consumers. 

Importance of communication with consumers

From driving sales to building loyalty, communicating clearly and consistently with your consumers has many benefits. 

But before jumping upon its advantages, let’s define what communication with consumers really means.

Customer communication is not limited to one-to-one interactions on phone, email, chat, or other channels. Any form of engagement between your brand and consumers is a type of communication. This includes marketing, advertisements, support, and so on. 

So, whenever your audience engages with your brand, communication happens. 

That said, let’s understand the essential benefits of communicating with your audience. 

Build trust

Trust is a vital factor in getting sales and building loyalty. In fact, 71% of consumers would make a purchase based on trust. 

One of the best ways to build trust with your consumers is by communicating with them. Sharing helpful information, updates, and offers can go a long way in engaging your audience and building trust. 

Engage your consumers

Customer engagement is directly proportional to sales. 

For the uninitiated, customer engagement refers to meaningful interactions between your brand and consumers, resulting in higher brand awareness and loyalty. 

Strategically communicating with your audience is an effective way to engage them. And when you repeatedly engage your audience, they’ll move down the marketing and sales funnels.

More sales and revenue

The ultimate benefit of communicating with your audience is more sales and revenue. If you have a qualified lead, constant communication will nurture it and increase the chance of a sale. Furthermore, you can engage your existing customers to generate repeat sales. 

How to use QR codes to communicate with your consumers?

The importance of communication in sales and marketing is well-known.

But how can you do it in an appealing and non-invasive way? 

Here’s where QR codes can help.

Keep reading to learn how to use QR codes to communicate with your consumers. 

Allow consumers to contact customer support

You can use QR codes to make customer support and service more accessible for your consumers. 

Let’s say you have a support page on your website. You can create a QR code for it and share it with your offline consumers. If they face any issues, they can scan the QR code to reach the support page and contact the support team. 

Share your contact information

QR codes are a useful tool for sharing contact information. You can create a digital business card and print its QR code on your business card, product packaging, email signature, and other places. People can scan the QR code to reach your digital business card and contact you.

This way, you can streamline communication and better engage your consumers. 

Connect with consumers by email, WhatsApp, and SMS

QR codes help you to connect with your audience through email, SMS, and WhatsApp. 

For instance, you can create an Email QR code to enable people to seamlessly contact you by email. When someone scans the email QR code, they’ll be redirected to the email app with the recipient’s (your) email address already entered. They just need to enter the message and press the send button. 

You can even add a default text message that will be entered in the message body when someone scans the QR code. This way, users will just need to press the Send button.

Same way, you can create a QR code for SMS and WhatsApp. 

Connect with the audience on social media

Social media is one of the best places to connect with your audience and engage them. With QR codes, you can bring your audience to your social media profiles and build meaningful relationships with them. 

Moreover, QRCodeChimp’s social media QR code solution allows you to share all your social media profiles in one place. You can bring people to a display page containing all your social media profile links with a single QR code.

Bring people to your website and other online channels

Your website is your brand’s representative on the internet. If you want to communicate effectively with your audience, bring them to your website. 

You can leverage QR codes to send people to your website, landing pages, and other online destinations. Create a URL QR code to bridge the online-offline gap and communicate seamlessly with your consumers across channels. 

Collect feedback and reviews

Asking for feedback is one of the best ways to communicate with your users and engage them on a personal level. You can use QR codes to bring users to a feedback form where they can share their reviews and suggestions. 

QRCodeChimp’s Feedback Forms solution lets you create a QR code for an online form. It supports all the major forms platforms, like Google Forms, WP Forms, etc. 

How to create a QR code?

All set to use QR codes for communicating with your audience? Kickstart your QR code campaign with QRCodeChimp — an all-in-one QR code generator and management platform. 

Here’s how to create a QR code with QRCodeChimp. 

Step 1

Visit qrcodechimp.com. 

Step 2

Click on the Solutions tab and select a solution depending on your requirements. 

Let’s say you want to redirect your users to the support page on your website. The URL QR Code will be the best solution for this use case. 

Step 3

Select the URL QR Code solution. 

Step 4

Enter the page URL in the “URL or Text” field under the “Basic Information” section. 

Tick the “Make dynamic” checkbox to create a dynamic QR code. 

Step 5

Go to the “Design, Color, and Decorate QR Code” tab and customize your QR code using QR Shapes, Pre-Designed, Stickers, Colors, Shapes, Logos, and Decorate Your Picture options. 

Step 6

Click on “Save QR Code,” give a name to your QR code campaign, and save it. 

That’s it! Now, print your QR code and share it with your audience. 

Final thoughts

If you’re struggling to communicate with your audience and build meaningful relationships, it’s time to add QR codes to your customer engagement strategy. 

QR codes are effortless to create and share, and they’re even easier to scan. People can scan a QR code on their smartphones to interact with your brand. 

So, incorporate QR codes in your business and marketing today to better engage your audience. 

Ready to create a QR code? Head to QRCodeChimp to get started. 

Create a QR Code