Enhancing Marketing for Roofing Companies with QR Codes

Is a roofing company profitable? Yes, with strategic marketing for roofing companies that effectively target potential customers and showcase your services. The roofing business is a rapidly growing market and is set to grow at a CAGR of 5.5% from 2023 to 2033.

However, with great potential comes great competition. As a roofing company, success means more than having a skilled team—it’s about effectively promoting your services to stand out.

Using QR codes in marketing makes it easier to direct customers to online resources without relying on traditional sales methods. This is why marketers are increasingly using QR codes to link to brochures, specifications, and payments. This shift from printed materials to digital options helps brands reach more people and stand out.

Keep reading to know how you can use QR codes in marketing for roofing companies.

Attract traffic to your roofing services 

For a growing business, you constantly want to attract more customers and drive traffic to your website and social media channels. Traditional marketing methods can be time-consuming and expensive, and standing out in a crowded market is challenging.

QR codes offer an effective solution to this problem. Creating a QR code that links directly to your roofing company’s website. This way, you make it easy for your customers to access your services, the work done, and contact information. 

Are you looking to create a QR code? Here’s how you can create a QR code for free—in a minute!

Mark your social media presence

Adding a QR code for your social media profile in your marketing material, such as flyers, visiting cards, standees, etc., simplifies connecting customers with your roofing company. This encourages users to engage with your content, helping to grow your social media following and increase your online presence.

With QRCodeChimp, you can create a QR code that directs users to your social media profiles on platforms like Facebook, Instagram, and Twitter. 

People can scan the social media QR code to check out your social media profiles, where they can follow you and interact with your posts. 

Offer profitable coupons to get roofing projects 

The benefits of QR codes go beyond gaining visibility in the market. Offering discounts and coupons is a practical way for roofing companies to attract and retain customers. 

Using QR codes for coupons makes distributing and redeeming them easier. When a user scans the QR code, it unlocks a special coupon or a limited-time offer.

This can attract new customers and keep your existing ones as word-of-mouth referrals.

Promote your business using the business page QR code 

You can also use a QR code that works as a one-stop shop for your roofing business. Create a business page QR code to promote your roofing business. This QR code will direct your customers to a landing page that contains all the key information, like your company’s name, address, opening hours, and additional links. 

You can add a business page QR code to your marketing materials, such as brochures, door hangers, and lawn signs. This will make it easier for potential clients to access your details, learn about your services, and reach out with inquiries.

Network and create contacts 

Growing your network is of utmost importance for roofers to get more leads and referrals. Using a digital business card QR code can be highly beneficial. 

Add this QR code to your physical business card and email signatures to share your professional and contact details to make contacts easily.

When scanned, the QR code shows all your professional details, such as your past work, social links, and more. This provides recipients with a complete overview of your expertise.

Establish your roofing expertise with QR code content

You can use QR codes to share valuable and informative content with your audience. 

Create a PDF QR code that links to how-to guides to help customers with small maintenance, guarantee cards, or paperwork. Also, you can provide 3D models, images, materials, and quotations for the roofing service.

This will help your roofing company build trust with potential clients and provide them with the information they need to make informed decisions.

Do you need to combine multiple PDFs into a QR code? Here’s how to create a QR code for multiple PDFs.

QR codes for video marketing 

Creating short videos demonstrating your roofing skills can help you connect with potential clients. To maximize the impact, share the videos both online and offline. Create 30-second videos for platforms like TikTok, Insta reels, and YouTube Shorts, and share them using QR codes to reach more people.

You can use a QR code generator for YouTube to create the QR codes for your YouTube videos. 

After examining the impact of video marketing, it’s time to understand how QR codes can enhance email marketing strategies for roofing companies.

Use QR codes in email marketing campaigns 

Email marketing means sending targeted emails to customers and prospects via email. It helps build relationships by personalizing communication, offering deals, sharing useful content, etc. These practices make customers feel valued, keep your brand top-of-mind, and encourage loyalty.

You can choose any of the QR codes to enhance your email marketing campaigns by:

• Offering special discounts using coupon QR codes. You can set an expiration date for the coupons. 
• Or you can add a Form QR code to gather contacts, raise inquiries, or feedback to improve your services. 
• Add your digital business card QR code to your emails so people can easily save your contact information or visit your website.

QR codes boost engagement and loyalty by making interactions smooth and convenient, leading to greater customer satisfaction and long-term loyalty.

Be reachable: Share your location 

Ensure your customers can find your business location easily. Sharing your business location means keeping an open door that invites people in, lets them inquire, and gives you a chance to work for them.

You can share your location with a Google Maps QR code and embed this QR code on your business cards, brochures, truck signage, website, and social media profiles.

When your customer scans the Google Maps QR code, it will open your location on their smartphone. This makes getting directions to your roofing company easy and can lead to more visits and work inquiries.

Here, you can learn how to create a Google Maps QR code

Gain more Google Reviews using a QR code 

After providing exceptional roofing services, it’s important to capitalize on the moment when customer satisfaction is at its peak. 

Create your Google Review QR code and include it on various marketing materials and employee cards. This will show that customers can ask for a review after providing service. Receiving Google Reviews for your business builds trust and credibility with your customers.

Upon scanning, it takes users to your Google reviews, allowing them to see social proof and read what others have said about your roofing services.

You can refer to This Guide to Increase Positive Google Reviews with QR Codes.

Conclusion

To sum up, using QR codes can improve your roofing company’s marketing by driving more traffic, increasing visibility, and engaging with customers to build trust. You can boost customer engagement and gain reach by including QR codes in your marketing materials. Start improving your marketing efforts with QRCodeChimp today!

Frequently asked questions on marketing for roofing companies