QR Codes for Hospitality Business: How to use + benefits

Today’s tech-savvy consumers, particularly Gen Z and millennials, are increasingly comfortable using QR codes. Whether staying at a nice resort or dining at a restaurant, customers easily access information about their required services with minimal effort.

Hospitality businesses often integrate various QR codes into their operations and services to enhance customer experience and satisfaction. QR codes have become an essential tool for businesses to attract more customers, gain their loyalty, and retain them.

The global hospitality market is growing faster and is projected to soar from $5,539 billion in 2024 to $11,699 billion in 2029. The rising use of QR codes for hospitality services is a key factor in expanding the market.

The article will help readers learn more about the benefits of using QR codes for hospitality businesses and explain each QR code solution a business can use to enhance its operations and services.

Benefits of using QR codes for hospitality

Whether in a hotel, restaurant, tourism, or entertainment business, QR code technology can help you provide the best customer experience.

Let’s explore the advantages of using QR codes for your hospitality business.

Improved guest experience

The ultimate goal of your hospitality services is to provide a comfortable and pleasant experience to your guests and customers. The use of QR codes can increase hospitality efficiency. You must keep in mind the following points: 

• Placing a QR code in the hotel rooms with a call-to-action like ‘Scan to Reserve Additional Services’ can be very effective. After scanning, guests will be redirected to a page outlining activities such as spa treatments and other amenities.
• Place QR codes in hotel lobbies linking to digital concierge services, offering guests instant access to information about local attractions and amenities. You can use the image gallery solution to display local attractions and help customers. 
• Use QR codes on tables linking to digital menus and ordering systems, enabling customers to browse menus and place orders conveniently.
• Incorporate QR codes on tickets linking to event schedules and venue maps, ensuring guests have all the information they need at their fingertips.

Want to learn how QR codes can enhance your guests’ experience? Check out our article: How to Use QR Codes in Hotels to Improve Guest Experience. 

Easy access to loyalty programs 

“The more you engage with customers, the clearer things become and the easier to determine what you should be doing.”

 – John Russell

This quote highlights the importance of customer engagement and loyalty programs in the hospitality industry. Loyalty programs not only attract new customers but also help to retain a loyal customer base. Using QR codes for hospitality lets customers easily access the loyalty program registration page and participate in these programs. Additionally, QR codes for hospitality can be used to gather customer feedback about their experience with the loyalty program.

Boost marketing Campaigns

QR codes can be added to brochures, social media posts, and billboards. When customers scan hospitality QR codes, they are instantly redirected to your website, online booking platform, or special offers, capturing immediate interest.

For example, you can include a QR code in your brochures that links directly to your booking site. This allows those interested in your hospitality services to scan and book your offerings easily.

Social media engagements

Using QR codes for hospitality can increase your social media engagement and audience reach. Guests can easily scan and follow your social media accounts and share their experiences. Strategically placing QR codes in hotel lobbies or dining tables encourages guests to interact with your social media pages. 

For example, scanning a QR code could lead guests directly to the establishment’s Instagram page, prompting them to follow it or participate in social media contests (like sharing photos with specific hashtags). This helps increase brand visibility and foster community engagement.

Collect guest feedback

In the hospitality industry, understanding your guests and their needs can help you provide better services. Customer feedback is important for understanding customer behavior and needs. 

With the help of Form QR Code, you can easily collect feedback from your guests and customers. These data can be used to improve your services and provide additional services to get more income. 

Attract more reviews and ratings 

Reviews play a crucial role in the hospitality business, often more so than in other sectors. Customers and guests frequently check ratings and reviews before booking a hotel or dining at a restaurant. Establishments with good reviews and high ratings allow more customer attraction.

Using Google Review QR codes can help you gather more reviews for your hospitality business. Simplifying the review process with QR codes can lead to a higher volume of reviews, enhancing your business’s online presence and credibility.

To maximize this, include QR codes on room key cards or check-out receipts to prompt guests to review their stay. Additionally, QR codes should be displayed near the cash register or on takeaway cups to capture reviews from dine-in and takeout customers.

QR code solutions for your hospitality needs 

Different types of QR codes are available to cater to the unique needs of your hospitality services. Find out about each QR code solution that can address your specific needs. 

Conclusion

Using hospitality QR codes, businesses gain numerous benefits, from improving guest experiences to streamlining operations and increasing revenue. By adopting innovative QR codes for hospitality, you can stay competitive in the growing market, cater to the needs of tech-savvy consumers, and maximize your profits effectively. 

Frequently asked questions