A Complete Guide to QR Code Analytics

The only way to measure the effectiveness of a marketing strategy is through analytics. The same goes for QR codes. 

Adding QR codes to your marketing mix can be one of your best decisions as a marketer. With QR code analytics, you can determine how your QR code campaigns are performing and how you can optimize them for better results. 

QRCodeChimp offers an advanced analytics dashboard to help you make the most of your QR code campaigns. Keep reading to learn about QR code analytics and how you can track your QR codes with QRCodeChimp. 

QR code analytics: An overview

QR codes are of two types — static and dynamic, and only dynamic QR codes are trackable. Be sure to generate dynamic QR codes if you want to track their scans and performance. 

That said, let’s see how QR code analytics works. When a user scans a dynamic QR code, it gets recorded in your QR code platform’s analytics dashboard. Depending on the QR code solution you’re using, you can view the following metrics:

• Number of scans
• Top-performing QR codes and locations
• IP-based geo analysis
• Devices used for scanning
• Browsers opened after scanning
• Time and day of scans

Compile these metrics to measure the performance of your QR code campaigns and better understand your users. 

Importance of QR code analytics

As a marketer, you probably already know the importance of analytics. Accurate, accessible data is often the difference between a vague and a strategic, informed marketing campaign. 

Here’s why every marketer should track QR code analytics:

Evaluate the performance of your QR code campaigns

Knowing how often your QR codes are scanned gives a good idea of how your QR code campaigns are performing. More unique scans signify higher engagement, while low scans indicate that your QR code promotion efforts need fine-tuning. 

Identify the best-performing and low-performance campaigns

The number of scans also helps you identify the best-performing and low-performing campaigns. This way, you can determine which campaigns to scale up and which ones to optimize or discontinue. 

Make informed, data-driven decisions

Advanced QR code solutions like QRCodeChimp provide the location, device, and browser analytics of your QR codes. Use this data to better understand your consumers and make informed decisions. 

Measuring QR code campaigns with QRCodeChimp

QRCodeChimp provides an enterprise-grade analytics dashboard. Unlike other QR code generators that show surface-level data, QRCodeChimp provides in-depth QR code analytics. You can delve into the nitty-gritty of how your QR codes are performing. 

Let’s look at the key features and capabilities of QRCodeChimp’s analytics dashboard:

• Total QR Codes: Your static and dynamic QR codes. 
• Total Scans: Total dynamic QR code scans and scans in a defined time range.
• Top Performing QR Codes: A list of your QR codes with the most scans.
• Timeline Analysis: Total and unique scans across specified time ranges. 
• Day-wise and Hour-wise Analysis: Total and unique scans per day and hour. 
• Top Locations: A list of IP locations with the most number of scans.
• Device Analysis: Percent share of operating systems used for scanning your QR codes.
• Browser Analysis: Percent share of browsers opened after scanning your QR code. 
• Geo Analysis: A map displaying the location of your scans, along with the top 10 countries, states, and cities based on the number of scans. 

Individual QR code analytics

QRCodeChimp also lets you view the analytics of individual QR codes. Go to the dashboard and find the QR code in the Individual or Bulk QR codes list. In the case of Individual QR codes, click on View Scan Analytics of the QR code to view its analytics. And for bulk QR codes, click on View All for the bulk QR code batch and then on “View Scan Analytics” of the QR code. 

The individual analytics comprise:

• Total and unique scans
• Timeline analysis
• Hour-wise and day-wise analysis
• Device analysis
• Browser analysis
• Geo analysis

Analytics sharing

QRCodeChimp also allows you to share your QR code analytics. You can share the analytics of your entire account or individual QR codes. 

To share account analytics, you need to set up daily and weekly email notification alerts. Go to your Account settings and scroll down to “Notification Alerts.” Lastly, enable daily and/or weekly analytics and enter the emails of users with whom you want to share the data. 

You can also share analytics of a single QR code. Go to the QR code in your dashboard and view its analytics. Now, turn on the “Share” toggle, select the “Public” option, and copy the displayed URL. Send the URL to people to share the QR code’s analytics. 

You can also select the “Restricted” option to make the access restricted. In this case, only the users with access will be able to view the analytics. 

Note: If the QR code belongs to a shared folder, users with access to the folder will be able to view its analytics, irrespective of whether the share toggle is turned on or off. 

Basic vs. advanced analytics

Free and starter plan users get access to basic analytics, which only includes the scan count of your QR codes. 

In contrast, Pro and above users get advanced analytics, which comprises in-depth information about your QR codes. It includes timeline analysis, location data, device and browser information, and geo analysis. 

Users with the Ultima plan or above can also export analytics data in an Excel sheet for effortless collaboration. To export your analytics data, go to the analytics dashboard and click Export data. Select the date range (up to 92 days) and download the Excel file. 

Setting up Google Analytics

Users with a Starter plan and above can set up Google Analytics for QR codes with display pages, like Digital Business Card, vCard Plus, App Download, Social Media, etc. Once you set up Google Analytics, the visits to your QR code display pages will get recorded in your Google Analytics account. It’s an effective way to integrate your analytics and consolidate your data. 

You can set up Google Analytics by going to your account settings and entering your Google Analytics ID in the “Add Google Analytics” section. Now, click on Save to save your Google Analytics ID. If you’re managing folders for different clients, you can set up a Google Analytics ID for each folder. 

Who can benefit the most from QR code analytics?

Everyone from marketing leads to senior executives should view QR code analytics to keep tabs on how their QR code campaigns are performing. Professionals who can benefit the most from QR code analytics are: 

• CMOs and marketing managers: CMOs, marketing managers, and marketing heads can view analytics to stay informed about their QR code campaigns.
• Marketing executives: Marketing executives handling QR code campaigns can use analytics to evaluate their campaigns and make informed decisions. 
• Marketing agencies: Marketing agencies can leverage QR code analytics to run data-driven campaigns for their clients. 
• CEOs and senior executives: CEOs, CFOs, COOs, and other senior executives can view analytics to stay aligned with the marketing team. 

Best practices for using QR code analytics

Follow these best practices to make the most of your QR code analytics:

Track individual QR codes

Account analytics give a quick overview of how your QR codes are performing. If you want more accurate insights, we recommend tracking the individual analytics of QR codes. Hence, you’ll be able to evaluate your QR code campaigns more precisely and determine what’s working and what isn’t. 

Identify top locations for better targeting

Knowing the locations of your QR code scans can help you understand your customers better. You can identify the top areas where people are engaging with your brand. As a result, your marketing team can run high-performance campaigns in targeted areas. 

Set up Google Analytics for integrated reporting

Collecting data in silos can limit your decision-making capabilities. Therefore, it’s best to integrate data from various sources to paint a complete picture and make informed decisions. Integrate your QR code analytics with Google Analytics to unify your data and level up your marketing campaigns.

Export your analytics data for better collaboration

While you can share analytics by setting up email alerts, exporting data in Excel is a more convenient way of doing it. You can share the Excel file with a lot of people, resulting in more productive collaboration.

Wrap up

Data is the fuel for marketing teams, and QR code campaigns are no different. So, if you’re using QR codes for marketing, make sure to track their analytics and evaluate their performance. 

QRCodeChimp offers top-notch analytical capabilities to take your QR code campaigns to the next level. We’ve developed a detailed, interactive, and easy-to-access dashboard so that you don’t miss even the tiniest detail. 

So, sign up for QRCodeChimp today to run data-driven QR code campaigns.