Ho Ho! QR Santa Has Gifts For You!

It’s December – a time to go all red and white and sing “Joy to the World” together. It’s also time to elevate your marketing campaigns with Santa-approved fun and fabulous QR codes. As households worldwide gear up for exciting decor, gifts, parties, events, and everything merry, QR Santa gifts you creative ways to revamp your marketing campaigns and strategies. 

Make this year’s Christmas merrier for your customers with unforgettable campaigns. Let’s dive in.  

Why should you use QR codes for Christmas?

QR Codes help businesses increase Christmas sales by improving customer shopping experiences and engagement. These squared pixelated codes can create engaging or interactive content for customers, including festive playlists, holiday-themed videos, and gift guides, to make festival shopping enjoyable and memorable. 

Let’s explore this in detail. 

✅ Easy product promotion: QR codes make product promotion easy. You can promote your most popular Christmas products using a QR code that links to your website and social media platforms. Place the code on printed advertising materials or send it via email. You can prompt customers to scan the code by offering exclusive offers and discounts. 

✅ Gift suggestions: According to an Accenture report, 60% of customers don’t know where to start when buying gifts. You can guide customers with a QR code to a list of festive bundles, making Christmas shopping easier. You can place them in the holiday sale sections in physical stores, providing a list of Christmas-themed gift items. 

✅ Impulse purchase: You can attract customers to check out your products with exclusive sale offers and discounts. Once customers are impressed with your gift suggestions and discount offers, they will make impulsive purchases, driving the festive sale. 

✅ In-store and online connection: QR codes allow customers to switch from physical stores to digital platforms and vice versa. In physical stores, you can display them in the store window or specific product sections, allowing customers to visit your website after scanning them. Similarly, you can share exclusive discounts through email and use QR codes to guide customers to in-store sales and events. 

✅ Easy sharing: You can share it on printed materials outside your stores, such as posters, billboards, newspapers, flyers, etc. In a physical store, you can place the QR code on windows, walls, tables, or counter desks or integrate it into a menu or receipt. You can share it in digital spaces via social media, email, TV ads, sms, or WhatsApp.

Key Christmas sale statistics to look at 

As statistics show, businesses must focus on two primary factors to attract the right audience and increase Christmas sales. 

➡️ Rising smartphone shopping: As per a 2024 Statista forecast, nearly half of Americans intended to use smartphones to buy holiday gifts. Among these smartphone users, 62% of Millennials and 58% of Gen Z constituted the most extensive customer base. 

➡️ Targeting online shopping: Adobe forecasted the 2024 US online holiday sales (Nov. 1 to Dec. 31) to reach USD 240.8 billion, an increase of around 8.4% from last year. Of this figure, mobile phone users’ contribution would be an all-time high of USD 128.1 billion, growing 12.8% year over year.

Considering the increasing number of smartphone and online shoppers, QR Code for Christmas is a brilliant marketing strategy. However, a physical store is equally vital for offering customers an omnichannel experience. 

Let’s see how you can be creative and trendy to bring out the QR Santa in your brand.

How do you use Christmas QR codes for marketing?

As a versatile tool, Christmas QR codes can help brands create engaging or interactive content for customers to streamline marketing. Here is how:

Christmas QR Code coupons

Buyers often look for exciting deals on gifts, party supplies, and decor items during the holiday season. Businesses can take advantage of this by offering discount coupons and turning them into Christmas QR codes. To attract in-store customers, display them on store windows, product packaging, banners, or printed advertising platforms. You can also promote discount coupons through email and social media platforms for online customers. 

Event QR codes for Christmas festivals

Christmas festivals are full of events—parades, parties, and fairs. If you are organizing one, you can market the event QR Code on posters and flyers. The attendees can scan the QR code for event details, RSVP, and save the date on their digital calendar. They can also easily share the event on social media, email, and SMS.

Event ticket QR code for Christmas parties

Using event ticket QR codes makes managing a Christmas party easy. They help streamline entry management and speed up check-in, adding a modern twist to celebrations. 

For example, you could design dazzling digital tickets featuring festive graphics. When guests arrive, they can simply scan their QR codes at the entrance, allowing a smooth and quick check-in. So, everyone can jump right into the holiday fun without the hassle of long lines. 

Smart QR codes for fresh content daily 

Smart QR codes enable you to deliver different content with one printed QR code based on the day, time, and device. Delight your customers by curating a collection of fresh articles and videos designed to bring joy to your audience each day. You can quickly implement smart scheduling using the same QR code and offer fresh content daily.

Interactive Christmas with form QR codes 

Businesses can learn customer needs and preferences using form QR codes, such as feedback QR codes. Guests can easily share their thoughts about their shopping experience using the digital forms. Offering a discount for participation encourages engagement and appreciation. With critical insights about customer wants, you can streamline marketing efforts by offering personalized experience. 

Leveraging dynamic QR codes

Dynamic QR codes allow you to change or update information at any time. Thus, you can promote new products or content without changing the QR codes distributed for the festive season. Using the dynamic Christmas QR code, you can stop the marketing campaign once the festival ends and begin new marketing for New Year’s Eve or upcoming festivals with the same tool. 

Best practices to use QR codes for Christmas 

Knowing the use cases of QR codes for Christmas marketing is not enough. You must know the best ways to make your QR codes attractive and unique, allowing you to capture customer attention and effectively use the tool. 

☑️ Create a Unique Santa QR Code: First and foremost, you need to generate a QR code that is unique yet attractive and resonates with the festival. Use Christmas-related themes, such as Christmas trees, stars, or Santa stickers, to make it stand out. In the next section, you’ll learn a step-by-step guide to creating a unique Santa QR code. 

☑️ Customize the QR code to match your brand: Use different shapes, colors, and designs of the QR code that match your brand and elevate your target audience’s holiday mood. Also, you can integrate your brand logo into the QR code to make it attractive and unique. You can try QRCodeChimp’s customization solutions, as they offer the best options in the market—colors, shapes, designs, stickers, etc. 

☑️ Choose the correct call to action: Using the correct call-to-action text to your QR code can make a huge difference in the success of a QR code campaign. Your call-to-action text should clearly convey the purpose of why customers need to scan the QR code. For instance, you might say, “Submit your feedback and receive a 10% discount on your next purchase!” This would show your appreciation for their input and motivate them to engage with your brand.

☑️ Update working hours during the festival: The market is buzzing, and you wish to make the most of it by expanding your work hours to generate more sales. But your customers only remember your old timings. You can update customers about the temporary change in work hours by sharing a QR code on your web page and at the store’s entrance. 

☑️ Offer a virtual shopping experience: Brands often launch new products before Christmas to attract customers looking for new gifts, boosting sales. While you can display them nicely in your stores, it’s equally essential that you promote new products on your business page to increase online sales. The youth population is increasingly tech-savvy and prefers to buy online using smartphones or tablets. 

A step-by-step guide to creating Christmas QR Codes

Log in to www.qrcodechimp.com for a wide range of Christmas QR code solutions. You can pick any solution type you need.

Step 1: Navigate the solution page 

Choose the one that suits your needs best from our wide range of QR code solutions. Here, we’ll go for the URL QR code to promote your website as an example. 

Step 2: Add the website link or the URL

Fill in the basic information in the “Website or Page URL.” Enter your website link or the URL you want your customers to visit. 

Note: Click the checkbox to make your QR code dynamic. Dynamic QR codes for Christmas enable you to change the given URL and re-design the QR code when starting another campaign after the holiday season. 

Step 3: Customize the Christmas QR code 

Explore “Design, Color, and Decorate QR codes” to customize your QR code. You can customize the QR code color theme with red and white and decorate with the Christmas theme, shape, and logo. You can also use the photo of a loved one in the QR code. 

Step 4:  Save the QR code

After customization, the next step is to save your QR code. Click on “Save QR Code,” then select a folder and a campaign name. Once it is saved successfully, you can go to the “Dashboard” to download and print your festive QR code. 

Conclusion

Print the Christmas QR codes on cards, product packaging, marketing materials, etc., to promote your products and attract more customers. You can also simply share them via email or social media sites without the need to print them for promotion. 

QR codes for Christmas enable customers to have memorable shopping experiences with interactive information and delightful online experiences. Using Christmas QR codes is easy and convenient for brands, and it can help them make customers feel extra special this holiday season. 

Frequently asked questions