How to Use QR Codes on Billboards in the Most Effective Way

Billboard advertising is a part of print marketing that marketers have extensively used since the 18th century. Earlier, billboards were one of the easiest and quickest tools to attract the masses and share product information. 

However, marketers face three major challenges with billboards: they contain static information, limited space for information sharing, and are short-term advertising marketing tools. Placing QR codes on billboards can help overcome the challenges of traditional billboards.

QR Codes on billboards 

Nevertheless, billboards still play an enormous role in marketing products and services. Therefore, to make sure the customers can connect with brands’ physical and digital worlds, marketers have started including QR Codes in their outbound marketing strategies, such as billboards. 

QR Code is the aptest tool to make your customers become a part of both marketing campaigns – inbound and outbound. And, with the introduction of smartphone camera scanners, QR Codes as a part of your marketing campaign is quite possible now. 

QR Codes can store photos, website URLs, social media accounts, videos, texts, contact details, documents, and other digital links inside them. QR Codes are pretty popular in countries like Japan, China, India, Australia, the US, the Middle East, and the UK. They are used by almost all industries but prominently in healthcare, retail, education, and advertising.

QR Codes on billboards – A great way to catch customers’ attention

Since billboards have a widespread application, you can print QR Codes on them and place them on trams, metro, taxis, buses, trains, and other public transports, as well as on scaffolding tarpaulins, buildings, and advertising spaces.

The only aspect you must keep in mind is that the QR Codes printed on the billboards must be big enough to catch users’ attention and scannable enough regardless of the long distance between the users’ camera and the billboard. 

Remember that your customers are not always in the vicinity of your advertising billboard. Most of the time, billboards are placed in places that catch the attention of passersby. Therefore, your QR Code on a billboard should be scannable at all possible angles and the most convenient distances.

To achieve this, you must generate a billboard QR Code using a QR code generator, such as QR Code Chimp, that employs a tried and tested formula and guarantees that your customers will be able to scan the QR Code on the distant billboard. 

Few ways you can use QR Codes on billboards

A well-designed QR Code can help you to let potential customers know many things about your business. It could also be an essential strategy to retain loyal customers. 

Here are a few valuable ways to use QR Codes on billboards:

Use as store navigation to drive more footfall

You can add a location QR code if you plan to open a new business or at a new place. Location QR code will help you receive more visitors who got the right direction beforehand. When users scan the QR code, it will direct them to their Google Maps app with your new store location routes. This saves hunting time considerably.

Sales and promotional offer announcements

Billboards are an excellent way to promote festive offers, seasonal sales, and significant discounts. By adding your webpage’s QR code, you can guide users directly to the sales page, making shopping convenient and hassle-free.

They can also bookmark this sale link, browse, and shop at their leisure. You can include a calendar event link for upcoming exhibitions and sales fairs. Additionally, using Coupon QR codes can effectively boost engagement and drive more traffic.

Boost your online traffic

Billboards usually contain static, unchangeable information. But what if you have more to add and more to show every day? Designing a new billboard for each addition will not justify your creativity, and spending on a new billboard with a new advertisement campaign is pointless and expensive. However, with the help of the a QR Code on billboard, you can show customers what you are doing and share links to your latest work.

For instance, wedding photographers can add QR Codes containing links to their most recent photo gallery; online retail stores can add a link to their eCommerce product page. Online companies can share the link to their product and services web pages, and influencers can share their social media pages.

For example, wedding photographers can use QR codes to link to their latest photo galleries, while online retail stores can add QR codes that lead directly to their eCommerce product pages. Online businesses can share links to their product and business pages, and influencers can use QR codes to connect users to their social media profiles.

Offer 24/7 support

Most billboards fail to attract people these days, for they don’t offer helpful information. With the help of QR Codes, brands can actually provide crucial information and support that a billboard or even, at times, a website does not do. For instance, the local traffic law can add their new traffic guidelines through a downloadable PDF QR Code on their advertising billboard. And a school or university can add a link to the application form on their billboard, or a health care provider can add a link to their emergency ward contact number in their QR Code.

QR Codes can generate traffic in several ways. All the user has to do is point their camera at the QR Code.

Conclusion

QRcodeChimp has made it easy for marketers to generate code for their branding and advertising strategy. All you have to do is choose the type of QR Code, enter the information, select between static and dynamic code, customize it according to your business, test it, and generate it. You can get your QR Code in PNG, SVG, and EPS formats. 

The best part of generating a QR Code is that you can change its contents at the backend without developing new code. For instance, you can add more products to your sales page or change the guidelines of the PDF document without worrying about generating a brand new code for the changes made. 

While generating your brand’s billboard QR Code, just remember two things: the QR Code should be big enough not to get lost in your billboard (don’t forget to add a clear description), and test your QR Code before you mass-produce them for your billboard.