New Whiskas QR Code Promotes the Brand’s Adult Cat Food Range 

As a cat parent, you may struggle to manage your Persian cat’s long and luscious pelt. Well, your furbaby’s skin health is directly associated with its diet. A nutrient-packed diet helps prevent common issues like matted fur and heavy shedding. 

Whiskas, a leading cat food brand, recently introduced its Persian 3-in-1 Hair-related Solution Dry Food for adult cats. The product offers 100% balanced, tailor-made nutrition and is designed to control hair loss. 

The brand has found a unique way to engage consumers using QR codes. It has previously used QR codes for cashback offers, the Gold Coin contest, and the most iconic Web 360 + AR campaign. The brand is winning hearts yet again with its latest campaign, which involves QR codes on product packaging, redirecting consumers to Whiskas’ exclusive range of Healthy Adult Cat Food options. 

Let us dive deep into how the QR codes work and what the campaign offers!

Whiskas QR code: Unlocking the best of cat care and nutrition 

QR codes have a proven track record of helping brands execute their marketing campaigns and create exceptional customer experiences. The Whiskas QR code is no different in enhancing the consumer experience and reinforcing brand trust. 

✨ What’s behind the new Whiskas QR code, and how does it work?

Recently, the brand introduced its new dry cat food variant, Whiskas Persian 3-in-1 Hair Solution Dry Cat Food, with a QR code on the back of the packaging. Scanning the QR code instantly redirects users to the Healthy Adult Cat Food section on Whiska’s website. The brand used the URL QR code to direct customers to this webpage. 

Whiskas provides customers additional pet care and nutrition information through the QR code. The Adult Cat Food section features a wide range of nutritionally balanced meal options tailored for adult cats, including adult Persian cats. 

Each option has ‘Learn more’ and ‘Buy now’ buttons to help customers learn more about cat nutrition and buy quality products. Customers can delve deeper into product details by clicking the “learn more” option, which includes the description, nutritional information, ingredients list, and feeding guidelines. The webpage is well-designed. It enables customers to navigate products easily by filtering search results by product type, cat age, and flavor, helping them find exactly what they want. 

🎯 What is the objective of this campaign? 

The Whiskas QR code offers cat owners valuable information beyond cat food options, such as expert grooming tips, cat health guides, and socialization tips.  

Whiskas has always been dedicated to providing cats with the high-quality care and nutrition they deserve. With this campaign, the brand aims to educate consumers beyond pet nutrition and help them offer their feline companions a healthy, happy, and truly fulfilling life. Furthermore, it aims to drive customer engagement, increase brand awareness, and foster long-term business growth. 

Additional QR code strategies for pet brands 

Let us take a look at some other innovative QR code strategies that pet food brands can implement: 

🏆 Loyalty programs 

Pet food brands can use QR codes for loyalty programs and rewards to build long-term customer relationships and drive engagement. These rewards can unlock exclusive discounts & offers and early access to newly launched products. Brands can use a form QR code and embed loyalty forms in their QR codes for loyalty programs.

📲 Social media engagement 

QR codes are an excellent tool for brands looking to increase social media engagement. Social media QR codes help brands direct customers to their social media profiles, helping boost their online presence. Moreover, brands can use these codes to share the latest company news, new product launches, promotions, and engaging content like social media contests or giveaways with their followers.

💬 Customer feedback and surveys 

QR codes streamline the customer feedback collection process for pet care companies. Pet brands can use a feedback QR code to collect valuable feedback from customers or encourage participation in online surveys. By collecting customer feedback, brands can learn more about pet owners and their preferences and offer personalized experiences. 

🚀 Product promotion 

QR codes are an excellent tool for product promotions. Brands can exclusively use the product QR code to showcase their newly launched pet products. With this solution, they can create compelling product landing pages with high-quality images, product demo videos, and comprehensive descriptions. The best way to use it is to place it on product packaging, allowing customers to access detailed product information with a simple scan. 

Wrap up

Whiskas has always been creative and consistent with its QR code marketing campaigns. The popular cat-friendly brand recently set another example of a successful marketing campaign with the new Whiskas QR code on the Persian 3-in-1 Hair Solution Dry Cat Food pack.

QRCodeChimp offers endless opportunities for pet brands to leverage QR codes for product promotion and marketing. If you’re a marketer looking to replicate Whiskas’ success for your pet care brand’s next campaign, you’re in the right place! Our innovative solutions can be a significant addition to your marketing efforts. 

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