The Ultimate Guide to QR Code White Labeling: Boost Branding and Conversions

Of the many applications of QR codes, the most significant continues to be bringing users to your website. In fact, a survey by Tyton Media showed that about 50% of people had scanned a QR code in the past six months to access a brand’s website. 

If you want consumers to visit your website and engage with your brand, QR codes can be a handy tool. 

But you must consider the competition. Though it’s impossible to determine the exact number of QR codes in circulation, it’s likely in billions. 

Therefore, standing out is essential, and QR code white labeling is one of the best ways to stand out from the crowd. 

Here’s an ultimate guide to QR code white labeling, including how to set it up and its benefits and best practices.

What is QR code white labeling?

QR code white labeling refers to using a custom domain for your QR code instead of the default domain provided by your QR code provider. 

What is white labeling?

Let’s look at a quick overview of white labeling for your better understanding. 

White labeling means offering a product, service, or solution under your brand name. 

In the case of a physical product, it can be using custom product packaging with your logo and branding.

For a digital product, you can use a custom UI with your logo and brand’s colors. 

Overall, the idea behind white labeling is to make your consumers believe that you have manufactured or developed a product. 

How does QR code white labeling work?

In QR codes, white labeling refers to using a custom domain URL. 

Let’s delve deeper to better understand it. 

QR codes are of two types — static and dynamic.

When you scan a static QR code, the destination URL pops up because the URL is embedded into the QR code. 

So, if you create a static QR code for your website, users will see your website’s URL by scanning the QR code.

However, when you create a dynamic QR code, a short URL is embedded into the QR code, which redirects to the destination URL.

For instance, if you create a dynamic QR code with QRCodeChimp, the short URL will be “qrcc.me.”

With white labeling, you can use a custom domain — like qr.yourcompany.com — instead of the default URL.

When users scan the QR code, your custom URL will appear. 

This is an effective way to reinforce your brand, build trust, and increase engagement and conversions. 

How to set up QR code white labeling?

Here’s how to set up white labeling in QRCodeChimp.

1. Sign Up for Ultima or above

White labeling is available for the Ultima plan and above users. To enable white labeling, upgrade to the Ultima or above plan.

2. Go to Account settings

Log into your account and go to Dashboard. In the “Settings” menu, click on “White Labeling”.

3. Set up white labeling

Scroll to the white labeling section, and update the given sections. 

• Domain: Tick the “Your Subdomain” checkbox and enter your subdomain (like qr.yourcompany.com). Ensure you don’t enter the exact root domain (like yourcompany.com).

• Default root domain redirect: Here, enter the root domain with which you want to white-label your QR codes.
• Default code not-found/not-active URL: Enter the URL when the path is not found. 
• Privacy policy and Terms URL: Enter your Privacy Policy or T&C URL here.
• Title: If you need an alternate meta title, enter it here. 

• Description: If you need an alternate meta description, enter it here. 

• Favicon: Upload a favicon of your choice. 

4. Save your settings

After entering all the information, click “Save” to save the white labeling settings.

5. Updating the CNAME record (IMPORTANT)

After you enable white labeling in your QRCodeChimp account, you need to update the root domain’s CNAME record from your hosting provider. 

The steps for updating the CNAME record will vary depending on the hosting provider. 

Importance of selecting the right QR code generator platform

Your QR code generator plays an instrumental role in the success of your QR code campaign. But if you want to white label your QR codes, the importance of choosing the right QR code platform increases multifold. 

You must select a QR code platform that not only supports white labeling but also allows you to set it up in a hassle-free way. 

That’s where QRCodeChimp comes into the picture. With QRCodeChimp, you can set up white labeling in minutes by following a few easy steps.

Benefits of QR code white labeling

White labeling can significantly improve your QR code campaigns. Here are the top benefits of QR code white labeling. 

Build more trust

White labeling your QR codes can help build trust. Though recent reports have suggested an improvement in QR code security, some users may still be cautious before engaging with a QR code.

White labeling fills that gap.

When you white label your QR code, your brand URLs will appear upon scanning the QR code. Therefore, users will know the QR code belongs to your brand. 

This way, you can build trust and increase engagement on your QR codes.

Increase brand recognition and consistency

White labeling helps you turn your QR codes into a powerful branding tool. When users see your URL, it reinforces your brand, resulting in higher brand awareness and recall.

Besides brand recognition and recall, white labeling also helps you increase brand consistency.

Brand consistency refers to a consistent and unified brand experience across the customer journey.

When you enable white labeling, users will see your branded URL across their journey. This way, you can provide a consistent brand experience and boost brand consistency.

Stand out from competitors

Gone are the days when you could stand out by using QR codes. While QR codes give you an edge over your competitors, the popularity of QR codes is bolstering, and many of your competitors might already be using them.

But with white labeling, you can stand out from your competitors.

Let’s consider a scenario.

You and your competitor create a QR code. You white label it, and they don’t.

Which QR code is more likely to get engagement?

Please note that white labeling doesn’t guarantee higher engagement. You can create QR codes without white labeling and still get spectacular results. But with white labeling, the probability of engagement increases rapidly.

Improve customer experience

Consistency is vital in customer experience. Users who get a consistent experience across channels will want to engage repeatedly with your brand. According to Forrester, 70% of consumers would switch brands if they didn’t get a consistent experience.

White labeling is one of the best ways to ensure consistency in experience.

When you white label your QR codes, users will see your brand’s URL everywhere, ensuring a consistent experience.

How will white labeling show my brand?

White labeling helps you show your branded links and logo in the following places:

1. Dashboard

Your users can see your branded domain in the QR code links in the dashboard and the QR list below the QR name.

2. Scanning the QR code

Your users will see your branded URL pop-up while scanning the white-labeled QR codes.

3. Landing page

Users will see your branded URL and your favicon on the landing page.

4. While editing

While editing, your customers will see your logo on the top left side and your white-labeled URL while editing their profiles with share edit access. This page will also have your favicon.

White labeling best practices to follow

Here are some best practices to follow for QR code white labeling. 

Ensure brand consistency

The point of using QR code white labeling is to ensure brand consistency. After white labeling your QR codes, make sure to offer a consistent brand experience after the scan.

Integrate the logo for more powerful branding

Adding a logo to your QR code can take the impact of white labeling to a whole new level. A logo can align your QR code with your brand, and white labeling it with your brand’s URL can make your branding more robust.

So, always add a logo to your white-label QR code. 

Offer a top-notch post-scan experience

Do you know what’s more important than consistency in user experience? It’s user-friendly. Ensure that you offer a mobile-friendly, hassle-free experience to your users. 

Choose the right QR code generator

It’s worth restating that your QR code generator will play a vital role in how you set up and manage the white labeling of your QR codes. So, do enough research and choose a white-label QR code generator wisely.

You can also check out QRCodeChimp for QR code white labeling and other enterprise-grade features. 

Update the CNAME record correctly

The most important step in setting up QR code white labeling is to update the CNAME record correctly. If you go wrong with this step, your QR codes will redirect users to an error page, making your QR code campaigns ineffective and adversely affecting the user experience. 

Summing it up

Because of the rapid use of QR codes in business and marketing, the importance of standing out is increasing. That’s what white labeling enables you to do. You can use white labeling to make your QR codes stand out with your brand’s URL, resulting in more engagement and a consistent user experience.

If you want to white label your QR codes, QRCodeChimp has your back. You can white label your QR codes in a few easy steps and achieve the best results from your QR code campaigns. 

Sign up for QRCodeChimp today to get started.