9 Popular Use Cases for Feedback QR Codes

Gathering and managing customer feedback is crucial for any business aiming to improve and succeed. According to research studies, nearly 70% of online consumers read customer reviews before buying a product or service and are reluctant to use services from businesses with a negative review. So, understanding customer opinions and addressing issues promptly is more important than ever.

Feedback QR codes offer a solution by allowing customers to rate your service and share their thoughts through a scan. This method enables effortless customer feedback collection and allows businesses to manage and analyze responses, improving service efficiency.

This article will explore nine popular use cases for a feedback QR code. Also, you’ll learn how these QR codes boost customer satisfaction across different industries.

What is a feedback QR code?

A feedback QR code is a QR solution that allows customers to rate your service and share their experiences using it. When someone scans this QR code, they’re directed to a feedback form where they can provide their input. This approach simplifies data collection and helps you get valuable insights.

Here are some reasons why QR code surveys are helpful:

Easy access: Scanning the survey QR code is simpler than typing a web address. This makes it easier for people to give feedback.
No sign-in needed: People don’t need to log in or register. They can just scan, answer the survey, and submit their feedback.

Who can use feedback QR codes?

Feedback QR codes are suitable for collecting input from users, customers, or clients in various settings. Here are some popular use cases:

1. Restaurant and food services

Restaurants and food services need timely feedback from diners about their meal or overall experience to address issues and improve. Managing online reviews is another challenge, as negative comments can harm the restaurant’s reputation if not handled properly. 

That is why we recommend the use of feedback QR codes as they help by letting diners provide their thoughts right after their meal. Negative feedback can be reviewed to identify and correct problems, while positive feedback allows you to thank diners and redirect them to a page with promotions or menu updates.

Where to place feedback QR codes:

On menus: Print QR codes on restaurant menus for easy access.
Table tents: Place QR codes on table tents to capture feedback during dining.
Receipts: Include QR codes on receipts for after-meal feedback.

2. Hotel and accommodations

Hotels and vacation rentals need to get guest feedback during or right after their stay. Addressing any issues guests experience can be challenging if feedback is delayed. Feedback QR codes allow guests to share their experiences while they are still fresh. This allows accommodation services to resolve any complaints and handle their online reviews.

Where to place feedback QR codes:

In-room information: Include QR codes in guest rooms, such as welcome cards or information packets.
Lobby and check-in areas: Display QR codes at check-in desks and in the hotel lobby.
Receipts and invoices: Add QR codes to invoices or receipts provided to guests.

3. Retail businesses

Retail stores, from clothing shops to electronics outlets and supermarkets, often want to grasp what shoppers appreciate or dislike about their experience. 

Feedback QR codes can help them by allowing customers to share their opinions directly from their phones. This way, they can collect the data and work on customer satisfaction.

Where to place feedback QR codes:

On receipts: Print QR codes on receipts to capture immediate feedback.
In-store signage: Display QR codes on posters and signs near checkout areas.
Product packaging: Include QR codes on product packaging to gather feedback on specific items.

4. Transportation services

Transportation services, like taxis or airlines, always ask for customer feedback using booking apps or requesting that customers rate them online. This method requires manual effort and could harm your online reputation.  

To avoid this, you can provide transportation helpers with a QR code card. They can offer passengers the feedback QR code right after their trip. This QR code allows passengers to share their experiences right away. 

This will increase your chances of getting high ratings and fewer negative reviews. Keeping them in your QRCodeChimp dashboard will help you understand customer behavior and preferences, helping you improve your service. 

Where to place feedback QR codes:

On tickets: Print QR codes on transport tickets or boarding passes.
In vehicles: Display QR codes inside vehicles, such as buses or taxis.
At stations: Place QR codes at transportation hubs or stations.

5. Products and digital services

Companies offering products, e-commerce, or digital services continuously look for ways to improve and become their customers’ favorites. Say you want to rule the market, and you are doing your best but are not considering what your customers need. Will you be able to achieve your goal? It’s an obvious no!

Understanding your customers’ needs and improving your service will help you take two critical steps toward your goal. Using feedback QR codes makes it simple to ask your customers to rate you and share their thoughts, which will help you improve your products and handle reviews.

Where to place feedback QR codes:

Product packaging: Include QR codes on product packaging or user manuals.
Website and app: Integrate QR codes into digital platforms or user interfaces.
Customer support emails: Add QR codes to customer support emails or newsletters.

6. Event and conferences

Organizers of events and conferences, including corporate gatherings, trade shows, and local fairs, often struggle with collecting feedback. Managing the public perception of the event can also be difficult, especially if negative feedback isn’t addressed promptly. 

Feedback QR codes let attendees share their thoughts, giving organizers insights on what worked and what didn’t. This feedback will help enhance future events, manage the public perception of the current event, and thank attendees for their input.

Where to place feedback QR codes:

Event programs: Include QR codes in event programs or brochures.
On-site signage: Display QR codes at key locations throughout the event venue.

7. Health services

Hospitals, clinics, and dental offices should be extra careful while managing their reputations, as their businesses run on trust. Understanding patient experiences and improving can be difficult without knowing whether patients liked your services or not. 

QRCodeChimp’s feedback QR codes help collect opinions while maintaining confidentiality. This makes it easier for healthcare providers to scope improvements and address concerns.

Where to place feedback QR codes:

Waiting rooms: Display QR codes in waiting rooms or patient areas.
Patient information packets: Include QR codes in patient information packets or discharge papers.
Website: Embed QR codes on the healthcare provider’s website for easy access

8. Gym and Spa

Gyms and spas can employ feedback QR codes to encourage clients to share their experiences right after their visit. This feedback helps in understanding client satisfaction and areas for improvement. 

Where to place feedback QR codes:

Reception areas: Display QR codes at the reception or check-in desk.
Locker rooms: Place QR codes in locker rooms or changing areas.
On membership cards: Include QR codes on membership cards or spa treatment vouchers.

9. Entertainment centers

Entertainment centers, such as movie theaters, museums, or amusement parks, can use feedback QR codes to gather opinions from visitors. This helps these venues understand what worked well and what could be improved.

Where to place feedback QR codes:

At entrances and exits: Display QR codes at entrance and exit points for easy access.
On tickets and wristbands: Print QR codes on event tickets or wristbands.
In rest areas: Place QR codes in rest areas or common spaces within the entertainment center.

Benefits of using feedback QR code 

Using a feedback QR code has several benefits for businesses. Here are the major benefits:

1. Convenient feedback: Customers can rate your service and access a feedback form by scanning the QR code
2. Data collection: If users give a low rating, you can gather their feedback to understand what went wrong. For positive ratings, you can send a ‘Thank You’ message to show appreciation.
3. Custom follow-up: After submitting their feedback, you can redirect users to another page related to your business, such as a special offer or your website.
4. Organized feedback management: The QR code helps you collect and manage customer reviews in an organized way.
5. Improved reputation: Addressing feedback and making necessary improvements can enhance your online reputation and customer satisfaction.
6. Private reviews: Reviews are kept private and can be viewed on the QRCodeChimp Dashboard. This means you can take a step towards negative feedback online. This helps you manage your reputation and avoid negative reviews appearing publicly.

Best practices for feedback QR code

Follow these best practices to enhance your review collection with feedback QR codes:

Encourage feedback: Ask your customers to share their opinions to boost the number of ratings and reviews you receive.
Customize the QR code: Design it to align with your brand’s look and feel, making it more recognizable.
Place prominently: Position the QR code in visible, high-traffic areas to increase visibility and engagement.
Address negative reviews: Use the feedback from negative reviews to improve your services or products, aiming to enhance overall quality.
Make it simple: Ensure the feedback form is user-friendly to simplify the survey process.
Provide clear instructions: Include brief instructions or a call to action with the QR code to guide users through leaving feedback.
Use incentives: Offer a small reward or discount for leaving feedback to motivate customers to participate.
Promote the QR code: Include the QR code in email signatures, on receipts, or in promotional materials to reach more customers.
Ensure privacy: Assure customers that their feedback is confidential and only used to improve your services.
Respond to feedback: Acknowledge and respond to feedback, showing that you value and act on customer input.

Conclusion

Feedback QR codes provide an intelligent way to gather and manage customer insights without affecting your online reputation. This helps businesses enhance their service quality and maintain a positive online reputation. By making data collection simple, you can gain valuable insights and address issues promptly.

Frequently asked questions