QR Code in Email Signature to Boost Branding and Corporate Identity

While instant messaging apps and social media are speeding up B2B communication, email continues to be the go-to communication medium. 

66% of professionals consider email as the primary business communication channel. The use of email in marketing also continues to explode, with over 60% of B2B marketers considering email marketing “effective” for achieving business goals. 

An email signature is a pivotal part of any email strategy. Over 80% of digital marketers use email signatures to increase brand awareness, and it can also do wonders for your corporate identity. 

Whether you use email for marketing, corporate communication, customer support, or something else, you can make your emails more impactful, engaging, and trustworthy with an email signature. 

And by incorporating a QR code email signature in your emails, you can make them more engaging and actionable. 

If you want to leverage QR code email signatures to make your emails more impactful, here’s all you need to know. 

How does a QR code email signature work?

A QR code email signature contains a QR code and other information you usually put in an email signature, like your name and contact details. The QR code will send people your digital business card containing all your information. 

Hence, the purpose of a QR code email signature is to bring your email recipients to your digital business card, engage them better, and build relationships with them. 

How to create a QR code email signature?

Follow these steps to create a QR code email signature. 

Step 1

Go to QRCodeChimp’s Digital Business Card solution. 

Step 2

Go to the Content tab and fill in the needed fields. 

Next, switch to the Design/Settings tab and design your digital business card using colors, font styles, card styles, and more. 

Note: The color and design of your email signature will be derived from the design of your digital business card. 

Step 3

Go to the QR Code tab and customize your QR code using QR shapes, Pre-designed, Stickers, Colors, Shapes, Logo, and Decorate Your Picture options. 

Please note that the QR code design you save here will appear in your email signature. 

Step 4

Save your digital business card. 

A “Saved Successfully” popup will appear, with the “Email Signature” option at the right. 

Step 5

Click on the Email Signature tab. The Email Signature popup will appear. 

Step 6

Choose an email signature template of your choice. You’ll see the preview of the email signature on the right side. 

Step 7

Finally, obtain your QR code signature and update it in your email account. 

There are three ways to do it:

1. Download as Image: Click “Download as Image” to download your email signature as a PNG image. Then, go to your email signature settings and update your email signature.
2. Copy Embed Code: Click on “Copy Embed Code” to copy the HTML code of the email signature and update it in your email signature settings. 
3. Copy Displayed Signature: Click on “Copy Email Signature” to copy the signature image and paste it in your email signature. 

That’s it. Your QR code email signature is ready to use. 

Benefits of a QR code email signature

Now, why should you upgrade from a standard email signature to a QR code email signature? Here’s why. 

Build a solid first impression

A lot of people who read your email will check your email signature. So, a fantastic email signature can help create a great first impression. A QR code gives your email signature a unique and appealing look, making your email signature more memorable. 

Share in-depth information with your recipients

A drawback of a standard email signature is that you can include and share limited information. What if you want to share your Google Maps location, multimedia, and other information?

You can solve that hurdle with a QR code email signature. 

A QR code email signature sends users to your digital business card

The QR code in the email signature will redirect users to your digital business card containing your contact details, location information, social media and web links, images, and all the other details.

Hence, your QR code email signature can be a gateway to all your professional information. 

Update your information anytime

You can edit the information on your digital business card anytime without reprinting the QR code in your email signature. Hence, you can provide up-to-date information to your recipients while using the same QR code.

Increase brand awareness

Email signatures go a long way in building brand awareness. You can include your company’s name and logo in your signature to align it with your brand.

And with a QR code, you can take your branding to another level. 

QRCodeChimp allows you to create a QR code with a logo. So, you can have a logo in the QR code of your email signature to boost brand awareness. 

Build meaningful relationships 

A QR code email signature will help build meaningful relationships with your recipients. Users can use your QR code email signature to visit your digital business card and save your contact information. Additionally, they can view your images and connect with you on social media. 

Boost corporate identity

If you readily use email for B2B communication, maintaining a solid and consistent corporate identity is paramount. 

A QR code email signature helps you do that.

All you need to do is create a QR code email signature for your employees. When all your employees carry the company’s QR code email signature, it’ll significantly boost your corporate identity. 

Best practices for using a QR code in email signature

If it’s your first time using a QR code email signature, here are some best practices to keep in mind.

Create an appealing QR code

Create an appealing QR code if you want more people to engage with your QR code email signature. Use shapes, stickers, colors, and other design options to make your QR code spectacular. When a QR code looks compelling, it’ll grab attention and attract more scans.

Keep the size, clarity, and scannability in mind

The size and clarity of your QR code will determine its scannability. Since most people will scan your QR code email signature on a desktop screen, the scanning distance will be less. You can, therefore, use a small QR code. 

However, your QR code should be at least 1×1 inch. 

Note: If you download the QR code signature as a PNG image, avoid zooming in and out too much. If you zoom it out, the QR code may get blurred, affecting its scannability.

Use a logo and white labeling

Create the QR code with a logo for your email signature. Your brand’s logo in your QR code will increase brand awareness, resulting in higher user engagement. You should also use white labeling to use your brand’s URL and provide a consistent experience to your connections.

Keep up with analytics

Your QR code email signature can help you collect useful user data and understand your users better. When people scan the QR code and reach your digital business card, the following information will be recorded in your dashboard:

• Time of scan
• Location of scan
• Device used
• Browser used

Additionally, you can incorporate a Google Analytics tracking code or Facebook Pixel code to leverage retargeting.

Bonus: Create an amazing Digital Business Card

A QR code email signature is a gateway to your digital business card. If you want your QR code signature to be effective and produce the desired results, create an amazing digital business card. 

Your objective with the QR code email signature should be to bring people to your digital business card and encourage them to save your contact. 

Final thoughts

A QR code email signature is a powerful asset that can elevate your email marketing and communication efforts. With a well-designed QR code signature, you can share your contact information with your email recipients and build meaningful relationships with them. 

If you want to turn your email contacts into long-term connections and loyal consumers, a QR code can assist you. 

QRCodeChimp’s Digital Business Card solution allows you to create a QR code email signature in a few easy steps. Just create and save your digital business card and then obtain your email signature. 

Create a Digital Business Card with Email Signature